Content strategy and films for art galleries.
Tailored media packages for exhibitions, artists and art fairs: strategy, cinematic films, reels, photography, interviews and podcasts.
Your show should start before the doors open. We create tailored content strategies that bring the work off the walls directly in front of the feeds of the people who care: art lovers and specialized collectors.
By elevating your exhibition or fair beyond the physical space, we build visibility for your artists and program, and ignite the conversation before anyone has set foot in the room.
IN COLLABORATION WITH
The fair lasts three days. Your booth should be talked about for three weeks.
Previews before the doors open, a film of the booth that same week, and collector cuts for every follow-up. That's how a booth turns into a season of sales.
Collectors fall for the story first. Let them meet it before they reach your booth.
Every work on your stand has a story: where it was made, why, and by whom. We film it and send it ahead to your collectors, so they arrive already connected to the pieces, and the fair becomes the moment they finally see them in person.
47%
of David Zwirner's online sales inquiries came from collectors who had never bought from the gallery before. The ten highest-priced works it sold online went to collectors in cities where Zwirner has no space.
Five years later, the pattern holds: in 2024, 88% of high-net-worth collectors bought from a gallery they had never bought from before, and 43% bought through Instagram.
“They can story-tell in a different way, to this bigger audience.”
— Elena Soboleva, then Director of Online Sales, David Zwirner
Sources: Artsy, “For Galleries, Online Viewing Rooms Are About Storytelling and Sales,” December 2019 · The Art Basel & UBS Survey of Global Collecting 2024, reported by Artsy, October 2024
Projects
Joy Labinjo
E23 — Artist in Residence
Miami, FL
Kentura Davies
Contenting with Contingencies
Jorge M. Pérez Collection
Ascaso Gallery
Summer Show
Miami, FL